Universal Principles of Design, Revised and Updated by William Lidwell, Kritina Holden & Jill Butler

Universal Principles of Design, Revised and Updated

By William Lidwell, Kritina Holden & Jill Butler

  • Release Date: 2010-01-01
  • Genre: Design
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Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design work—until now.

Universal Principles of Design, Revised and Updated is a comprehensive, cross-disciplinary encyclopedia of design. Richly illustrated and easy to navigate, it pairs clear explanations of every design concept with visual examples of the concepts applied in practice. From the "80/20” rule to chunking, from baby-face bias to Occam's razor, and from self-similarity to storytelling, every major design concept is defined and illustrated for readers to expand their knowledge.

This landmark reference will become the standard for designers, engineers, architects, and students who seek to broaden and improve their design expertise.


  • great book

    By ui_designer_wannabe
    The book is awesome, but if you don’t want to get blind, get the hard copy. It is impossible to read this book on iBook, as another reviewer stated: you cannot zoom in to read the text. I could not read it on Mac 13”. Reading it on an iPad or iPhone is out of the question. Maybe you can ready it on a Thunderbolt.
  • Zooming

    By Kevinb24
    Probably one of the most fundamental design books. However, I can’t zoom in to the text and it is unreadable on my 13” MacBook. The zoom in feature is greyed out for some reason. Maybe Apple can fix this!